5 WAYS TO GAIN SOCIAL MEDIA PRESENCE

As an upcoming artist it is important to be accessible online. Most urban music listeners rely on technology to research and listen to music. The easier these listeners can find an artist’s content the more likely they are to listen to it. Connecting with fans through social media such as Twitter and Facebook engages fans and creates loyalty to the brand/artist.

How can an unsigned artist gain social media presence?

[[1]] Make sure all handles are the same or very similar. It’s important for people to be able to search and find social media accounts…try to keep it simple.

[[2]] Maintain a brand image across the board, in every aspect. Pictures, posts, profile images, logos, etc. should be consistent with the image being created.

[[3]] Be active! Post daily to Twitter and Instagram and a few times a week on a Facebook & Soundcloud to keep fans up-to-date. Find ways to create hype and engage followers. Show appreciation to industry related contacts by retweeting, liking, +1, commenting, or following back.

[[4]] Use online analytics to better understand followers so that posts can be tailored to reach a wider audience. (There are free tools such as Google Analytics, Twitter Analytics or the Insight tab on Facebook pages).

[[5]] Invest. Pay to get a properly designed website, professional photos, a direct URL, increased SEO (search engine optimization), and content & copywriting to improve website traffic.